And It Keeps them Warm on Grates!

From the GAP press release:

We here at GAP are happy to announce our new line of "Broken-In"^TM shirts. They join our acclaimed lines of clothing including "Worn-Ripe"^TM jeans, "Ripped-Frayed"^TM skirts and "Eww-What-Is-That-Stain"^TM underwear.

We realize how little time the modern consumer has to properly make a shirt comfortable, and we also realize how few of our consumers want to own clothes that look new. (How Square!)

That's why we hand out new 100% fine cotton shirts to homeless people around the New York City and Washington, D.C. area. Our "homies"^TM are happy to break in these shirts - and we're sure they love showing off their new GAP style.

Because we are committed to happiness the world over, we are always sure to get our "homies"^TM blind drunk on GAP brand fortified wine^TM before ripping the shirts from their bodies and whisking them off to our over 800 outlets worldwide.

OK. That's a lie.^TM

I bought four.

More lies!

[Not a lie: Photo taken my yours truly - with my for-shit camera phone - at the 2000 Pennsylvania Avenue GAP. The security guard looked at me funny when I burst out laughing in the shirt section.]